We are at Startup Live in Cluj-Napoca for a week-end, working on a new product idea. The team that took the long train ride from Iasi is Alex and Ovidiu (iOS devs), Diana (designer), Sorin (Android dev) and myself. We will keep you up to date as we develop our product idea, work on the [...]
There are no absolute truths. I firmly believe this. So I am in no way trying with this list to tell anyone what to do or how to do it. I just started writing it one morning and I thought I will do no harm by posting it here. 1. Always keep your promises. Always [...]
When I was a student at the university studying Marketing I used to watch a lot of TV commercials. You see, back then for me marketing equaled advertising. Sadly, this is how a lot of people think of marketing, but who can blame them? Anyway, back to my story. So, I was watching a lot [...]
There are a lot of moments in our professional lives when we have to learn something new. A new technology, a new industry, a new domain that did not exist 5 years ago but without which we cannot do our jobs now. In the last few years I have sort of developed a process for [...]
If there is one thing that has been present in every step of our history, that has been art. Whether we are talking about the Lascaux cave paintings, dating 17,300 years back, or Darius I, who ruled the Persian Empire at its peak, between 522 and 486 BCE, probably the first “political” leader to use [...]
Lately (as in the last 2.000 years) there has been a lot of innovation happening in business. In products, services or the way we interact with and use technology. All these are the visible innovations, the ones we read about in magazines, on blogs or watch people talking about them at evening news. But another [...]
We all know there is no such thing as a free lunch, don’t we? So I suppose you are not at all surprised by the title, which I “borrowed” from this Forbes article. If you are using a website or product without paying for it, they, the creators of the product or website, have to [...]
Anyone who has had even the smallest interaction with marketing theory or practice has heard of the 4P’s of the marketing mix (price, product, promotion, and place). It is one of the fundamental models or frameworks thought in business schools and it dates back to the beginnings of marketing in the 1960’s. In more recent [...]
